Al's Real Goods at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
AL's Real Goods is a cookie brand founded by Michelin-starred chef Aaron London, who shifted from fine dining to baking cookies with his daughters.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 3 stores.
Lead with Chewy Chocolate Chip Cookie in Chocolate Chip Cookies.
Woodlands stocks chocolate chip cookies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is chocolate chip cookies: Woodlands stocks only 5 there, so Al's Real Goods Chewy Chocolate Chip Cookie stands out rather than blending in.
Woodlands merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
enters a thin chocolate chip cookies shelf as a point of difference.
The full runway · across 3 stores
Every category Al's Real Goods plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Al's Real Goods’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →