Alter Eco at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Alter Eco is a food company dedicated to organic, fair trade, and sustainable products, with a primary focus on chocolate.
It’s already on the shelf here, with 8 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Granola, Organic, Dark Chocolate in Granola.
Pacific Market stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is granola: Pacific Market stocks only 6 there, so Alter Eco Granola, Organic, Dark Chocolate stands out rather than blending in.
Pacific Market merchandises 2 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin granola shelf as a point of difference.
The full runway · across 2 stores
Every category Alter Eco plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 34 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Alter Eco’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
