Reading the shelf…
Ancient Crunch offers a selection of handcrafted tortilla chips made with simple, natural ingredients like organic corn and grass-fed beef tallow. Its product lineup includes a variety of flavors such as original, blue corn, churro, and cobanero, each providing a unique taste experience without the use of seed oils or artificial additives. These chips are designed for those seeking a wholesome snacking option, suitable for specialty shops and health-focused retailers.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
45 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Ancient Crunch (full bar = 100% of the shelf), grouped by department.
closest to Ancient Crunch in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Ancient Crunch lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































8 storefronts across 1 grocer carry it · tap a pin to open the store.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
no price data. where it sits on price · context, not scored into Brand Power.