Reading the shelf…
The Daily Crave is a snack brand specializing in a variety of chips and crunchy snacks made from wholesome ingredients. Their product line includes veggie chips, lentil chips, quinoa chips, and more, all crafted to be delicious and nutritious. The brand emphasizes using clean ingredients to provide snacks that are non-GMO, gluten-free, and kosher.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are The Daily Crave (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as The Daily Crave · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to The Daily Crave in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every The Daily Crave product in stock, cheapest first.













Bay Area grocers where neither the digital catalog nor our shelf photos show The Daily Crave· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Daily Crave Taco Fries · its most-distributed SKU (1 door) in Potato Chips, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
26 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: harvest snaps, terra, jackson's
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying The Daily Cravethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Grain Chips, Other Snacks, Potato Chips
open here: Grain Chips, Other Snacks, Potato Chips
open here: Other Snacks, Potato Chips
open here: Other Snacks, Potato Chips
open here: Other Snacks, Potato Chips
open here: Other Snacks, Potato Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and The Daily Crave sells it elsewhere but has no SKU here.