The Daily Crave vs Jackson's · Bay Area shelf head-to-head
The Daily Crave and Jackson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Daily Crave is in more Bay Area grocersThe Daily Crave sits further up the premium end
The Daily Crave
Jackson's
35
brand power
31
14
products
16
2
categories
1
4
subcategories
2
14
grocers
9
$1.36
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Daily Crave▭ Jackson's
Distribution · 30% of score58·38
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Daily Crave
only Jackson's
no top category The Daily Crave doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Daily Crave · Jackson's
