The Daily Crave vs Root Foods · Bay Area shelf head-to-head
The Daily Crave and Root Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Daily Crave carries more Brand PowerThe Daily Crave is in more Bay Area grocersThe Daily Crave fields the deeper lineupRoot Foods sits further up the premium end
The Daily Crave
Root Foods
35
brand power
20
14
products
4
2
categories
1
4
subcategories
1
14
grocers
6
$1.36
price per oz
$3.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Daily Crave▭ Root Foods
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Daily Crave
only Root Foods
no top category The Daily Crave doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Daily Crave · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Daily Crave · Root Foods
