The Daily Crave at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
The Daily Crave is a snack brand specializing in a variety of chips and crunchy snacks made from wholesome ingredients.
It’s already on the shelf here, with 7 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Quinoa Chips in Grain Chips.
Fairfax Market stocks grain chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is grain chips: Fairfax Market stocks only 2 there, so The Daily Crave Quinoa Chips stands out rather than blending in.
Fairfax Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin grain chips shelf as a point of difference.
The full runway
Every category The Daily Crave plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 9 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
The Daily Crave’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
