The Daily Crave at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
The Daily Crave is a snack brand specializing in a variety of chips and crunchy snacks made from wholesome ingredients.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Bourbon BBQ Flavored Quinoa Chips in Grain Chips.
Pacific Market stocks grain chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is grain chips: Pacific Market stocks only 9 there, so The Daily Crave Bourbon BBQ Flavored Quinoa Chips stands out rather than blending in. Lead with the grain chips, and position the potato chips as a finishing or gift item.
Pacific Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin grain chips shelf as a point of difference.
The full runway · across 2 stores
Every category The Daily Crave plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in grain chips. Each dot is a product on the shelf, by its cost per oz (hover for which). The Daily Crave (orange) sits well above the shelf.
What to bring to expand
The Daily Crave’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
