lay's
Lay's is a leading brand of potato chips, known for its wide variety of flavors and commitment to quality. Founded in 1932, the brand has evolved into a global snack food leader while sourcing potatoes from over 100 family-owned farms in the U.S. and Canada.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
$5.24 average price. where it sits on price — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Lay'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Lay'S product in stock, cheapest first.
