Lay's vs Pringles · Bay Area shelf head-to-head
Lay's and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineup
Lay's
Pringles
48
brand power
39
62
products
33
2
categories
1
4
subcategories
3
12
grocers
10
69.3¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lay's▭ Pringles
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lay's
only Pringles
no top category Lay's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lay's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lay's · Pringles
