Lay's vs Cape Cod · Bay Area shelf head-to-head
Lay's and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineup
Lay's
Cape Cod
48
brand power
41
62
products
28
2
categories
2
4
subcategories
2
12
grocers
11
69.3¢
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lay's▭ Cape Cod
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lay's
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lay's · 2
only Cape Cod · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lay's · Cape Cod
