Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 10 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen.
Lead with Organic Super Greens Bloat Relief in Green Food Blends.
Community Market CA stocks green food blends thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Community Market CA carries green food blends in real depth, 12 SKUs against a fleet median of 3.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Community Market CA merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
the categories it plays in are already deep here.
Every category Ancient Nutrition plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 12 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
Ancient Nutrition’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →