Reading the shelf…
Barlean's runs 7 products across 4 categories, stocked in 3 of 24 Bay Area grocers. Its biggest footprint is flours & meals, at 11% of the shelf. A niche presence · Brand Power 28/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Barlean's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Barlean's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Barlean's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Barlean's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




























3 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Barlean's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Barlean's Chia Seed, Organic · its most-distributed SKU (1 door) in Chia Seeds, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 68% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: navitas organics, spectrum
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Barlean'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Flaxseed Meal, Green Food Blends, Other Nutritional Oils
open here: Chia Seeds, Other Nutritional Oils
open here: Green Food Blends
open = the store meaningfully carries that category (real depth, not a token SKU) and Barlean's sells it elsewhere but has no SKU here.