Barlean's at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Flaxseed, Ground, Premium in Flaxseed Meal.
Community Market CA stocks flaxseed meal thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Community Market CA carries green food blends in real depth, 12 SKUs against a fleet median of 3.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is flaxseed meal: Community Market CA stocks only 3 there, so Barlean's Flaxseed, Ground, Premium stands out rather than blending in. Lead with the flaxseed meal, and position the green food blends as a finishing or gift item.
Community Market CA merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin flaxseed meal shelf as a point of difference.
The full runway
Every category Barlean's plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Barlean's’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
