Reading the shelf…
Heritage Store runs 19 products across 7 categories, stocked in 4 of 24 Bay Area grocers. Its biggest footprint is skin care, at 2% of the shelf. A mid-tier presence · Brand Power 45/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 11 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Heritage Store (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Heritage Store · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Heritage Store in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Heritage Store lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





















6 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Heritage Store· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Heritage Store Lily of the Valley Soap · its most-distributed SKU (1 door) in Bar Soaps, the biggest opening. The closest open door is Gus's Community Market · 1 rival already on that shelf.
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: aura cacia
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Heritage Storethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bar Soaps, Facial Oils, Facial Wash · +1 more
open here: Facial Mists
open = the store meaningfully carries that category (real depth, not a token SKU) and Heritage Store sells it elsewhere but has no SKU here.