Heritage Store vs Now · Bay Area shelf head-to-head
Heritage Store and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now fields the deeper lineup
Heritage Store
Now
46
brand power
50
19
products
75
7
categories
14
11
subcategories
20
4
grocers
4
$6.00
price per fl oz
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heritage Store▭ Now
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care5 vs 31 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heritage Store · 2
only Now · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heritage Store · Now
