Heritage Store at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 4 new doors to enter, replicated across all 3 stores.
Lead with Aura Glow in Body Oil.
Woodlands stocks body oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Woodlands carries bar soaps in real depth, 34 SKUs against a fleet median of 16.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is body oil: Woodlands stocks only 5 there, so Heritage Store Aura Glow stands out rather than blending in. Lead with the body oil, and position the bar soaps as a finishing or gift item.
Woodlands merchandises 8 of the 11 categories the brand sells.
organic, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin body oil shelf as a point of difference.
The full runway · across 3 stores
Every category Heritage Store plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in body oil. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Heritage Store (orange) sits in line with the shelf.
What to bring to expand
Heritage Store’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
