aura cacia
Aura Cacia is a brand dedicated to natural and organic personal care products, with a strong focus on essential oils. Founded in 1982, the brand emphasizes ethical and sustainable sourcing practices, supporting local communities and women's cooperatives worldwide.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Aura Cacia (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Aura Cacia · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Aura Cacia in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Aura Cacia lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Aura Cacia online
Where to find Aura Cacia · Bay Area
13 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Aura Cacia in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Aura Cacia· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Aura Cacia Organic Unrefined Coconut Oil · its most-distributed SKU (1 door) in Coconut Oil, the biggest opening. The closest open door is LeBeau Nob Hill · 1 rival already on that shelf.
