Aura Cacia vs Heritage Store · Bay Area shelf head-to-head
Aura Cacia and Heritage Store, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aura Cacia carries more Brand PowerAura Cacia is in more Bay Area grocersAura Cacia fields the deeper lineupAura Cacia sits further up the premium end
Aura Cacia
Heritage Store
53
brand power
46
23
products
19
5
categories
7
5
subcategories
11
5
grocers
4
$6.74
price per fl oz
$6.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aura Cacia▭ Heritage Store
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care3 vs 6 SKUs
1% of shelf
only Aura Cacia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aura Cacia · 2
only Heritage Store · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aura Cacia · Heritage Store
