Heritage Store vs Evanhealy · Bay Area shelf head-to-head
Heritage Store and Evanhealy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heritage Store carries more Brand PowerHeritage Store is in more Bay Area grocersEvanhealy sits further up the premium end
Heritage Store
Evanhealy
46
brand power
35
19
products
17
7
categories
4
11
subcategories
10
4
grocers
2
$6.00
price per fl oz
$17.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heritage Store▭ Evanhealy
Distribution · 30% of score17·8
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heritage Store · 2
only Evanhealy · 0
no exclusive doors — everywhere Evanhealy is, Heritage Store is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heritage Store · Evanhealy
