Heritage Store vs Dr. Hauschka · Bay Area shelf head-to-head
Heritage Store and Dr. Hauschka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heritage Store is in more Bay Area grocersDr. Hauschka fields the deeper lineupDr. Hauschka sits further up the premium end
Heritage Store
Dr. Hauschka
46
brand power
46
19
products
40
7
categories
7
11
subcategories
13
4
grocers
1
$6.00
price per fl oz
$25.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heritage Store▭ Dr. Hauschka
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care6 vs 18 SKUs
2% of shelf
only Dr. Hauschka
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heritage Store · 3
only Dr. Hauschka · 0
no exclusive doors — everywhere Dr. Hauschka is, Heritage Store is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heritage Store · Dr. Hauschka
