Heritage Store vs Aura Cacia · Bay Area shelf head-to-head
Heritage Store and Aura Cacia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aura Cacia carries more Brand PowerAura Cacia is in more Bay Area grocersAura Cacia fields the deeper lineupAura Cacia sits further up the premium end
Heritage Store
Aura Cacia
46
brand power
53
19
products
23
7
categories
5
11
subcategories
5
4
grocers
5
$6.00
price per fl oz
$6.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heritage Store▭ Aura Cacia
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care6 vs 3 SKUs
2% of shelf
only Aura Cacia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heritage Store · 1
only Aura Cacia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heritage Store · Aura Cacia
