Reading the shelf…
Auntie Anne's® runs 2 products across 2 categories, stocked in 3 of 24 Bay Area grocers. Its biggest footprint is meat, at 2% of the shelf. A niche presence · Brand Power 14/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Auntie Anne's® (full bar = 100% of the shelf), grouped by department.
closest to Auntie Anne's® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Auntie Anne's® product in stock, cheapest first.
22 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Auntie Anne's®· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Auntie Anne's® Pretzel Dogs · its most-distributed SKU (3 doors) in Frozen Hot Dog Snacks, the biggest opening. The closest open door is Berkeley Bowl.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
$8.77 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.