Aura Bora at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Aura Bora is a sparkling water brand that offers a unique beverage experience by using real herbs, fruits, and flowers.
It’s already on the shelf here, with 5 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Basil Berry, Herbal Sparkling Water in Sparkling Water.
Falletti Foods stocks sparkling water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Falletti Foods merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 90/100.
maps onto categories the store already runs.
The full runway
Every category Aura Bora plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in sparkling water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Aura Bora (orange) sits well above the shelf.
What to bring to expand
Aura Bora’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
