Aura at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Aura Cacia is a brand dedicated to natural and organic personal care products, with a strong focus on essential oils.
Aura isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Strawberry Guava Collagen Protein in Kombucha.
Pacific Market stocks kombucha thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is kombucha: Pacific Market stocks only 11 there, so Aura Strawberry Guava Collagen Protein stands out rather than blending in.
Pacific Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 70/100.
enters a thin kombucha shelf as a point of difference.
The full runway · across 2 stores
Every category Aura plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in kombucha. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Aura (orange) sits well above the shelf.
What to bring to land
Aura’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →