Barbara's at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Barbara's is a brand known for its range of cereals and snacks, focusing on wholesome ingredients and nutritional quality.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen.
Lead with Cereal, Original in Cereal.
Fairfax Market stocks cereal thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Barbara's plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in cereal. Each dot is a product on the shelf, by its cost per oz (hover for which). Barbara's (orange) sits above the shelf.
What to bring to expand
Barbara's’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
