Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Bari Olive Oil offers a selection of California-sourced extra virgin olive oils and balsamic vinegars, emphasizing freshness and quality through local harvesting and small-batch production.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
Every category Bari plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Where it would price in olive oils. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Bari (orange) sits in line with the shelf.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →