Belfiore Cheese at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Belfiore Cheese Company is a family-owned artisan cheese producer based in Berkeley, California, known for its Italian-style cheeses crafted using traditional methods.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Smoked Mozzarella In Pouch in Mozzarella.
Falletti Foods stocks mozzarella thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is mozzarella: Falletti Foods stocks only 5 there, so Belfiore Cheese Smoked Mozzarella In Pouch stands out rather than blending in.
Falletti Foods merchandises 3 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin mozzarella shelf as a point of difference.
The full runway
Every category Belfiore Cheese plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in mozzarella. Each dot is a product on the shelf, by its cost per oz (hover for which). Belfiore Cheese (orange) sits above the shelf.
What to bring to expand
Belfiore Cheese’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
