Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Best Day Brewing offers a diverse range of non-alcoholic beers that cater to various taste preferences, from the crisp and refreshing Kölsch to the bold and vibrant Galaxy Ripple double…
It’s already on the shelf here, with 7 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
Every category Best Day Brewing plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 12 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Best Day Brewing’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
The store barely carries this category, so it is a hard sell.