Bigelow at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Bigelow Tea is a family-owned American company specializing in the production of high-quality teas.
It’s already on the shelf here, with 45 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
United Markets merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Bigelow plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 45 of 59 SKUs. Room to widen the line.
What to bring to expand
Bigelow’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 45
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
