Reading the shelf…
Twinings is a renowned British brand specializing in a wide variety of tea products, including black, green, and herbal teas. Established in 1706, Twinings has a long history of crafting premium tea blends, which are available in both tea bags and loose leaf forms. The brand also offers specialty products like K-Cup pods and sparkling teas.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
54 products in the catalog. how deep the product line is (saturating).
spans 1 category · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Twinings (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Twinings · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Twinings in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Twinings product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Twinings· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Twinings Black Tea, Pure, English Breakfast · its most-distributed SKU (11 doors) in Black Tea, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
31 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: the republic of tea, numi, taylors of harrogate
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Twiningsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chai Tea, Green Tea, Oolong Tea
open here: Chai Tea, Green Tea, Herbal Tea
open here: Chai Tea, Green Tea, Herbal Tea
open here: Chai Tea, Green Tea, Herbal Tea
open here: Green Tea, Oolong Tea
open here: Chai Tea
open = the store meaningfully carries that category (real depth, not a token SKU) and Twinings sells it elsewhere but has no SKU here.