Twinings vs Harney & Sons · Bay Area shelf head-to-head
Twinings and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings is in more Bay Area grocersHarney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Twinings
Harney & Sons
47
brand power
49
54
products
72
1
categories
2
6
subcategories
20
14
grocers
13
32.6¢
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twinings▭ Harney & Sons
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Twinings
no top category Harney & Sons doesn’t also play in.
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twinings · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twinings · Harney & Sons
