tazo tea
Tazo Tea is a brand known for its diverse range of teas and herbal infusions, founded in 1994 in Portland, Oregon. Now headquartered in Kent, Washington, Tazo emphasizes ethical sourcing and sustainability in its practices.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Tazo Tea (full bar = 100% of the shelf), grouped by department.
The lineup
every Tazo Tea product in stock, cheapest first.
