Tazo Tea vs Stash · Bay Area shelf head-to-head
Tazo Tea and Stash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tazo Tea
Stash
45
brand power
43
32
products
31
2
categories
1
9
subcategories
7
13
grocers
13
40.0¢
price per item
25.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tazo Tea▭ Stash
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tazo Tea
only Stash
no top category Tazo Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tazo Tea · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tazo Tea · Stash
