Tazo Tea vs Bigelow · Bay Area shelf head-to-head
Tazo Tea and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow fields the deeper lineup
Tazo Tea
Bigelow
45
brand power
45
32
products
59
2
categories
1
9
subcategories
5
13
grocers
13
40.0¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tazo Tea▭ Bigelow
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tazo Tea
only Bigelow
no top category Tazo Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tazo Tea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tazo Tea · Bigelow
