Twinings vs Numi · Bay Area shelf head-to-head
Twinings and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersTwinings fields the deeper lineupNumi sits further up the premium end
Twinings
Numi
47
brand power
53
54
products
29
1
categories
2
6
subcategories
5
14
grocers
20
32.6¢
price per item
51.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twinings▭ Numi
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Twinings
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twinings · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twinings · Numi
