Twinings at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Twinings is a renowned British brand specializing in a wide variety of tea products, including black, green, and herbal teas.
It’s already on the shelf here, with 20 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Berkeley Bowl merchandises 1 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Twinings plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 20 of 51 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Twinings’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
