Twinings vs Bigelow · Bay Area shelf head-to-head
Twinings and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings is in more Bay Area grocersBigelow fields the deeper lineupTwinings sits further up the premium end
Twinings
Bigelow
47
brand power
45
54
products
59
1
categories
1
6
subcategories
5
14
grocers
13
32.6¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twinings▭ Bigelow
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Twinings
no top category Bigelow doesn’t also play in.
only Bigelow
no top category Twinings doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twinings · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twinings · Bigelow
