Twinings at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Twinings is a renowned British brand specializing in a wide variety of tea products, including black, green, and herbal teas.
It’s already on the shelf here, with 6 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 6 stores.
Target merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway · across 6 stores
Every category Twinings plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 51 SKUs. Room to widen the line.
Fully stocked here (3/3 SKUs).
What to bring to expand
Twinings’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
