Blue Bottle at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Blue Bottle Coffee is a specialty coffee brand known for its high-quality whole bean coffee offerings.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 new door to enter.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 85/100.
maps onto categories the store already runs.
The full runway
Every category Blue Bottle plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (4/4 SKUs).
How it prices
Where it would price in whole bean coffee. Each dot is a product on the shelf, by its cost per oz (hover for which). Blue Bottle (orange) sits above the shelf.
What to bring to expand
Blue Bottle’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
