Reading the shelf…
Andytown Coffee Roasters is a specialty coffee company based in San Francisco, California, founded in 2014 by baristas Michael McCrory and Lauren Crabbe. The company aims to create a welcoming café atmosphere and emphasizes ethical sourcing of single-origin coffees from various regions.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Andytown Coffee Roasters (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Andytown Coffee Roasters · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Andytown Coffee Roasters in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Andytown Coffee Roasters product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Andytown Coffee Roasters· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Andytown Coffee Roasters Espresso Colombia & Ethiopia Blend Wind & Sea 100% Arabica Coffee · its most-distributed SKU (10 doors) in Whole Bean Coffee, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 83% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
29 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: equator, philz coffee, graffeo
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Andytown Coffee Roastersthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Coffee Pods, Ground Coffee
open here: Coffee Pods, Ground Coffee
open here: Coffee Pods, Ground Coffee
open here: Coffee Pods, Ground Coffee
open here: Coffee Pods
open here: Ground Coffee
open = the store meaningfully carries that category (real depth, not a token SKU) and Andytown Coffee Roasters sells it elsewhere but has no SKU here.