Andytown Coffee Roasters at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Andytown Coffee Roasters is a specialty coffee company based in San Francisco, California, founded in 2014 by baristas Michael McCrory and Lauren Crabbe.
Andytown Coffee Roasters isn’t on Driver's Market’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Espresso Colombia & Ethiopia Blend Wind & Sea 100% Arabica Coffee in Whole Bean Coffee.
Driver's Market stocks whole bean coffee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Driver's Market merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Andytown Coffee Roasters plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in whole bean coffee. Each dot is a product on the shelf, by its cost per oz (hover for which). Andytown Coffee Roasters (orange) sits well above the shelf.
What to bring to land
Andytown Coffee Roasters’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
