Reading the shelf…
Stumptown Coffee Roasters is a renowned coffee brand known for its high-quality, freshly roasted coffee beans. Based in Portland, Oregon, the brand offers a variety of coffee products, including whole bean blends and single-origin coffees. Stumptown is committed to sustainability and quality, as evidenced by its certification as a B Corporation.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Stumptown (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Stumptown · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Stumptown in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Stumptown lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.


























Bay Area grocers where neither the digital catalog nor our shelf photos show Stumptown· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Stumptown Coffee Roasters Original Cold Brew Coffee · its most-distributed SKU (10 doors) in Coffee Drinks, the biggest opening. The closest open door is Pacific Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 57% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: equator, verve coffee, starbucks
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Stumptownthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Ground Coffee, Whole Bean Coffee
open here: Coffee Drinks, Ground Coffee
open here: Ground Coffee
open here: Ground Coffee
open here: Ground Coffee
open here: Ground Coffee
open = the store meaningfully carries that category (real depth, not a token SKU) and Stumptown sells it elsewhere but has no SKU here.