Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Brooklyn Cured Reg. Brand: Brooklyn Cured is a brand specializing in small-batch charcuterie and sausages, known for its innovative flavors and commitment to using sustainably raised, antibiotic-free meats.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
maps onto categories the store already runs.
Every category Brooklyn Cured Reg. Brand plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Where it would price in snack packs. Each dot is a product on the shelf, by its cost per oz (hover for which).
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →