Candy Tree
Candy Tree offers a range of organic confectionery crafted in the Netherlands, focusing on providing health-conscious families with wholesome alternatives to traditional sweets. Its products, including fruit-flavored bites, laces, and lollipops, are made with organic ingredients and real fruit juices, free from high fructose corn syrup and artificial additives. Candy Tree's offerings also include authentic Dutch black licorice, made with organic molasses and licorice extract, appealing to those seeking a guilt-free indulgence.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Candy Tree (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Candy Tree · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
the full Candy Tree lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Candy Tree · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Candy Tree· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Candy Tree Gluten Free Cherry Twists · its most-distributed SKU (1 door) in Licorice Candy, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.