Casa Sanchez at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Casa Sanchez Foods is a family-owned company based in Hayward, California, specializing in Mexican-style snacks such as tortilla chips and fresh salsas.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Salsa Roja, Hot in Fresh Salsa.
Sprouts Farmers Market stocks fresh salsa thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is fresh salsa: Sprouts Farmers Market stocks only 10 there, so Casa Sanchez Salsa Roja, Hot stands out rather than blending in.
Sprouts Farmers Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin fresh salsa shelf as a point of difference.
The full runway
Every category Casa Sanchez plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in fresh salsa. Each dot is a product on the shelf, by its cost per oz (hover for which). Casa Sanchez (orange) sits in line with the shelf.
What to bring to expand
Casa Sanchez’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
