Reading the shelf…
Casa Virgin offers a curated selection of premium drizzling olive oils, each crafted to enhance the dining experience with distinct flavors. The Riserva Virgin, sourced from Tuscan olives, provides a bright and peppery finish, ideal for table use. Spicy Virgin, infused with Calabrian chili, adds bold heat to dishes, while Truffle Virgin combines the richness of Italian olive oil with the earthy aroma of white truffle for a sophisticated touch.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Casa Virgin (full bar = 100% of the shelf), grouped by department.
closest to Casa Virgin in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Casa Virgin lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Casa Virgin· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Casa Virgin Spicy Virgin, Calabrian Peperoncino, Finishing Olive Oil · its most-distributed SKU (1 door) in Olive Oils, the biggest opening. The closest open door is Driver's Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 80% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.