Chuckanut Bay Foods at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Chuckanut Bay Foods specializes in crafting a variety of cheesecakes using real, whole food ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Gluten-Free New York Mini Cheesecake in Cheesecake.
Falletti Foods stocks cheesecake thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is cheesecake: Falletti Foods stocks only 3 there, so Chuckanut Bay Foods Gluten-Free New York Mini Cheesecake stands out rather than blending in.
Falletti Foods merchandises 1 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
enters a thin cheesecake shelf as a point of difference.
The full runway
Every category Chuckanut Bay Foods plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 18 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Chuckanut Bay Foods’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
