Coconut Cult at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Coconut Cult isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Strawberry Coconut Yogurt in Dairy-Free Yogurt.
United Markets stocks dairy-free yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
United Markets carries traditional yogurt in real depth, 146 SKUs against a fleet median of 48, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dairy-free yogurt: United Markets stocks only 14 there, so Strawberry Coconut Yogurt stands out rather than blending in. Lead with the dairy-free yogurt, and position the traditional yogurt as a finishing or gift item.
United Markets merchandises 2 of the 2 categories the brand sells.
organic, vegan, vegetarian against the store's assortment lean.
brand excitement 85/100.
enters a thin dairy-free yogurt shelf as a point of difference.
The full runway
Every category Coconut Cult plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in dairy-free yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Coconut Cult (orange) sits well above the shelf.
What to bring to land
Coconut Cult’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
