Coconut Secret at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Sauce, Soy-Free, Garlic, Sweet & Savory in Coconut Aminos.
Pacific Market stocks coconut aminos thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is coconut aminos: Pacific Market stocks only 3 there, so Coconut Secret Sauce, Soy-Free, Garlic, Sweet & Savory stands out rather than blending in.
Pacific Market merchandises 2 of the 3 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin coconut aminos shelf as a point of difference.
The full runway · across 2 stores
Every category Coconut Secret plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
What to bring to expand
Coconut Secret’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →